Love WI is an ever-evolving multimedia project - storytelling across video, photography, written pieces, and audio stories. We wanted to create a portrait of our state that celebrates the good, because we believe that stories can light the way, inspire, and connect us. We are online (on the Love WI website, and in the playground of social media) and offline in our communities. Our hope is that Love WI will become a place for collaboration and conversation.
As roughly 2.5 million service members transition out of the military, readjusting to civilian life can present significant stress. For many veterans, the transition is filled with complicated and confusing challenges. Some feel isolated and alone. Some struggle to find or hold a job. Many say they feel like they just don’t fit in. Finding and connecting with the right support and services can be overwhelming, and that’s a challenge for all of us.
Many veterans have inspiring stories to tell. We were honored to help tell the story of Crystal, who travels the country in search of community and purpose, and finds it - working in organic agriculture.
Aired Nationally on PBS
Citizen Voices Matter is a campaign developed to put a human face on environmental issues, and has a mission of elevating citizen voices as caretakers of our planet and resources. We worked closely with our partner, Midwest Environmental Advocates, to develop an overarching campaign concept and media strategy that would serve their mission and goals. We produced all visual media and consulted on website integration and campaign roll-out.
omghow.com, a Girl Karma, Inc. brand
omghow.com is a website with a mission of empowering young women. The site is a "real girls sharebook", where girls can create tutorials and share advice with one another.
We wrote and produced a short narrative branding film about a young girl moving to a new town who receives support and advice via omghow.com. We also created supporting media, including a series of Instagram "teaser" videos used to promote the launch of the website.
Marketing Consultants, Media Consultants, Video Production, Commercial Photography, Digital Ad Consultants
Hall Group is a 50 year old commercial real estate development, ownership and management company with properties nationwide. One big facet of what they do is lease modern, art-forward office space. We were brought on to help them tell their story in a variety of ways, from planning content for the interactive video wall at their headquarters, to executing ad campaigns for two primary office locations in Frisco and downtown Dallas, TX. For the ad campaigns, we produced two series of video testimonials, consulted on their digital marketing strategy, and executed commercial photography for complementary full-page print ads.
Marketing Consulting, Brand/Identity Re-Design, Commercial Photography, Website
Baraboo Woodworks is a Madison-based furniture design studio and lumber mill. They specialize in handmade, live-edge tables, and create a variety of high-end natural-form furniture pieces. Their mission is to use only local, sustainably harvested wood too, which is mighty cool.
They came to us because they knew they wanted to grow. We conducted a marketing audit of their business, set them up with a game plan, and then executed a brand refresh.
The goal of the Wisconsin Experience is to take learning outside of the classroom, and to empower students to use their passion and education to make positive change in the world. This video, produced for the UW-Madison, is screened at various new student events.
#itswhatWEdo is a University wide campaign to promote resources available to new students and cultivate school pride. We conceived, wrote and produced a high energy short promotional film that acts a as an introduction to this new campaign.
We also produced supporting media for the campaign, including a series of Instagram videos.
The University of Wisconsin #buckylist campaign invites students to join in a social media conversation about what is on their collegiate "bucket list," and to share signature activities that must be experienced before UW graduation.
We wrote and produced a short film to support this existing playful initiative that highlights a variety of #buckylist activities, and poses the question, "What's on your #buckylist?"
Screened to 7000 students and faculty at UW Convocation
Screened at Big Ten Conferences to represent the UW brand
Featured on University wide social media accounts